Rosatom has introduced a new concept of “energevity” to the global lexicon. In short, energevity means a long life full of energy and accomplishments, and a sharp mind. This concept was discussed at the Saint Petersburg International Economic Forum (SPIEF) 2026.
This year, Rosatom’s booth at SPIEF looked literally magical, designed in the style of classic Russian fairy tales. The outside multimedia panels showed the Firebird shimmering in all shades of red, the Little Humpbacked Horse galloping, and the Sleeping Beauty awakening. Inside, a magic tree with rejuvenating apples glowed. The Sleeping Beauty represented early medical diagnostics using nuclear technologies, which are developed by Rosatom’s Science Division and applied by the Medscan Group (also part of the nuclear corporation). The Firebird symbolized the achievements of nuclear medicine in the fight against cancer. And the Little Humpbacked Horse — the protagonist of Pyotr Yershov’s famous fairy tale — introduced another character, Ivanushka, to revitalizing spa technologies.
“When designing the booth, we sought to reflect a simple yet important idea: thanks to Rosatom, what seemed like science fiction yesterday is becoming an integral part of everyday life today and an accessible technology,” explained Andrey Timonov, Director of Communications at Rosatom.
The booth embodied the philosophy of energevity. It bridges advanced medical technologies and active longevity. Rosatom is confident that existing technologies, coupled with a proactive attitude toward personal health from a young age, will enable people to live energetically and work productively for many decades. Visitors could take care of their health right at the booth by undergoing rapid diagnostics from Medscan experts and attending presentations on a comprehensive approach to extending an active life.
Born at Rosatom, the concept of energevity implies the ability to maintain energy, mental clarity, decision-making speed, and psychological resilience, regardless of chronological age. “Energy is the most valuable asset Rosatom has. And energy is the most valuable thing in every person, regardless of age. Without it, it is impossible to work fruitfully, implement projects, achieve national goals, love, or raise children. With this in mind, we combined two words: ‘energy’ and ‘longevity.’ That is how the term ‘energevity’ was born. This is an approach to preserving and developing human potential. Along with extending life, it implies improving its quality,” Kirill Komarov, First Deputy Director General for Corporate Development and International Business at Rosatom, told the Strana Rosatom industry newspaper.
Rosatom’s operations are aimed at improving people’s quality of life. The Russian nuclear corporation builds and operates nuclear power plants, contributing to the growth of low-carbon generation in Russia and around the world — this is a crucial contribution to energevity. For instance, Rosatom plans to build 38 nuclear power units in Russia by 2042, which is more than the number currently in operation (34 reactors at large and small nuclear power plants). Rosatom is also building 26 large power units and two small modular reactor (SMR) units across nine countries. “This is our contribution to the clean energy future of our entire planet,” Kirill Komarov emphasized.
Nuclear medicine is another of Rosatom’s business lines directly aimed at improving quality of life. Every year, 2.5 million patients worldwide receive diagnostics and treatment using isotopes produced by the Russian nuclear corporation. A radiopharmaceutical factory is currently under construction in Obninsk. The corporation is also building medical infrastructure facilities in Russia and establishing a chain of radionuclide therapy centers that will ensure broad access to high-tech medical care.
The third area of Rosatom’s activities focuses on improving the living environment. “Our expertise in managing radioactive waste enables us to tackle the remediation of various categories of hazardous facilities,” said Kirill Komarov. Rosatom is remediating legacy waste sites not only in Russia but also in Central Asian countries and Belarus.
“The concept of energevity is rooted in our historical identity. Over the next 10 to 15 years, this topic could become a substantial vector for applying our technologies and competencies. We are referring not only to medicine as an industry but also to the creation of a new culture of managing human health throughout one’s entire life,” said Kirill Komarov.
The concept of energevity provides a unified purpose for many of Rosatom’s high-tech products. The Russian nuclear corporation sees immense potential in combining medical data, artificial intelligence, diagnostic technologies, personalized medicine, and modern approaches to disease prevention. Integrating these elements will enable a transition from a treatment-based economy to an economy focused on preserving and maximizing human potential.
Photo by: The newspaper “Strana Rosatom”
